Busilist — Business and Marketing
We make only the best articles on doing business and teach how to make money with the help of business plans.
Many «advanced» firms make a portrait of the client. Many other less «advanced» firms do not make up a client profile. After we have identified the leading need that your business product must satisfy, you need to understand who your customer is with such a need. As a rule, similar people have a similar need. […]
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Today’s topic is effective marketing. This word, like many other words, came to us about 20-30 years ago from the West. Therefore, a false impression is created that there was no marketing in the Soviet Union even in the era before the revolution. This is indeed a false impression. Do you know what the most […]
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Marketing is often associated with advertising and sales. In fact, this is only part of the truth. The concept of marketing is broader. The goal of marketing is not to advertise and sell, but to study the market and create a product that does not need to be advertised, which will be sold without significant […]
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In the previous article: “ Effective marketing: a digression into history ”, we looked at some of the marketing techniques that were used back in the Soviet era. The roots of marketing can be found in Russian history At one time, Peter 1, in his desire to introduce potatoes in Rus’, went with punitive methods, […]
Continue ReadingIn this article, I want to talk about the main business organization mistakes that I constantly encounter as an ordinary consumer. If you make these mistakes in business, then advertising becomes completely useless. All your expenses go down the drain. Even if advertising brings in new customers to the business (which is not always the […]
Continue ReadingFor many people who are about to start their own business, the expression «market research» often seems like something far away, referring to large corporations, chain stores or economic scientists. Meanwhile, without conducting market research, there is no point in even starting a business. Moreover, you can test your business idea for survival only with […]
Continue ReadingThe advertisement is engine of the trade. This expression is already known even to children in kindergarten. But does advertising always work? Often there are situations when a lot of money is invested in advertising, which ultimately does not bring new customers to the business. And a legitimate question arises: why does advertising not work? […]
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