Marketing research on opening a bathhouse

Marketing research

Despite the comparatively low competition, the sauna business idea requires preliminary preparation. This is due to the fact that the future profitability of the bathhouse will be directly related to the correctly chosen sector of the services provided.

First of all, you need to determine the typical visitor to your bath.

The choice of the type of bath largely depends on this. For example, lovers of a healthy lifestyle, fitness and weight loss prefer saunas. And friendly men’s companies adore the Russian bath with birch brooms and fragrant steam. You can also bet on the exotic, offering the services of an oriental bath in combination with massage treatments.
Of course, at the marketing research stage, you should carefully study the service market and your closest competitors in order to know exactly how your company will differ from others.

After choosing the type of bath, you can start designing it and choosing a location.

It should be said right away that, unlike many other types of business, a bathhouse should not be placed in the city center. Even more than that, placing a bath in the private sector is preferable.

This is due to the fact that additional amenities for customers can be placed in the fenced area:

  • parking lot;
  • gazebos;
  • small garden for relaxation.

Moreover, many people do not seek to advertise their bathing entertainment and a remote place suits them more.
For technical equipment and the construction of a bath, it is better to turn to specialized companies, as they will not only equip the bath with everything necessary, but will also take care of its further maintenance.

By the way, when choosing a place for a bath, you need to take into account the availability of conditions for fulfilling sanitary and technical requirements.
For example, you need to pay special attention to the power of the connected electricity, since a bathhouse is an energy-intensive enterprise, and in the private sector it is not always possible to provide sufficient connection power.
In the same way, you can outsource serving prepared meals and snacks to guests by entering into an agreement with the nearest restaurant or cafe.

The initial costs of implementing a bathhouse business idea will consist of the cost of building and equipping a bathhouse, furniture, entertainment equipment, dishes, bed linen, towels and other textiles, the cost of obtaining various permits and an alcohol license.

Current costs will include the costs of utilities, staff salaries, food and alcohol purchases, laundry and cleaning, and advertising.

You can order more accurate calculations and a ready-made bath business plan on our website, based on your specific conditions and needs.