Marketing Research: Opening a Car Wash

Marketing research

Before you open a car wash as your own business, you need to conduct a thorough marketing research. This will help not only to assess the possible risks, but also to get information about whether it is worth doing it at all.

A car wash as a business can be a very profitable business. Experience shows that a successfully opened car wash pays for its costs within 3-5 months. However, if you open it in the wrong place, you can burn out altogether.

When conducting market research, the first step is to evaluate the options for the location of the car wash

It is most profitable to locate a car wash in places where there is a convenient exit from busy streets connecting the microdistricts of the city. Most often, cars are washed on the way to or from work.

This should be taken into account when choosing a place. If you choose a place on a highway that is too busy, it will be difficult for motorists to get out of the traffic flow. If the road is not busy during the day, there will be few customers.

It is necessary to look for the best option when it will be convenient for the driver to leave the main highway, and then easily return to it.

Experience shows that successful car washes are located near:

— gas station,

— car services

— large shopping malls

— close to large parking lots and garages.

But, on the other hand, it must be taken into account that the plumbing authorities will not give permission to open a car wash if it is located closer than 70 meters from residential buildings.

The choice of premises when opening a car wash

Further, in your study, you need to determine the possibility of connecting to water and sewerage, the presence of appropriate communications nearby.

Having approximately determined the place of the future car wash, you need to carefully check the presence of competition. If there are car washes nearby, then you need to find out what services they provide, at what rates, what advantages and disadvantages they have.

At the same time, you should try to be as objective as possible, the success of your enterprise depends on it. If the competition is too high and the services are of good quality, then it may be better to look elsewhere for yourself.

Next, you need to carefully study the circle of potential customers of your future car wash. Who are they?

— Business people stopping by the car wash on their way to work?

— Bored husbands who sent their wives shopping in a hypermarket?

— Random drivers pulling off the highway to wash a dirty car?

Based on the needs of customers, you can determine the list of additional services on which you can earn along the way.

For example, offer small goods on the road, or the latest press, or even a snack in a mini-cafe at a car wash while the car is being washed.

The income from these additional services can often be comparable to and even exceed the income from the main activity.

By the way, estimating the size of possible income is one of the main goals of marketing research before opening a car wash.

By evaluating potential income and expenses, you will be able to determine the profitability of the future business and prepare a quality business plan . How to do this, we are ready to tell you on our website or do this work for you.