Marketing research of garment production

Marketing research

In order to create an effective and profitable business when implementing the idea of ​​clothing production , it is necessary to study the competitive environment, possible distribution channels for finished products, and also pre-calculate the profitability of production. To do this, it is necessary to conduct a marketing research of clothing production.


First of all, you need to study the competitive environment

Since the peculiarity of the clothing industry lies in the fact that products are brought from different cities of our country, as well as from abroad, it is necessary to pay attention to the product range and identify a niche that is not filled or insufficiently filled in the market of your region.

High competition should not confuse a novice entrepreneur. If the cost of small business clothing production and high quality meet the expectations of sellers, then you can safely enter into competition even with large brands present on the market.

Step by step marketing research plan

The first result of marketing research should be to determine the shape of the future garment production

If you decide to bet on the mass production of garments, then you need to decide on the assortment and potential customers for garments.

If you have at your disposal highly qualified sewing specialists, as well as fashion designers, then it is possible to open a small private sewing studio to fulfill individual orders.

Such an atelier, by the way, can also perform a number of other works that are in demand on the market, for example, replacing buttons, zippers, facing, fitting products to the figure of the customer.

A number of other parameters will depend on the chosen form of sewing production. For example, the choice of premises for the mass production of garments is fundamentally different from the choice of premises for the execution of private orders.

If in the first case it is enough for them to have a spacious, well-lit workshop and standard sewing equipment, then in the second case it is also necessary to provide a client room for receiving orders, a fitting room, as well as at least basic comfort conditions for individual customers.

Accordingly, the initial costs for the implementation of the garment production business idea will also be different.

To start a small business and equipment, it is enough to purchase several sewing machines, as well as one or two overlockers.
Experience shows that the value of the initial costs of a large garment production ranges from 200 to 400 thousand dollars.
The current costs of the garment industry will consist of the cost of renting the premises, utilities, salaries to employees, as well as the cost of purchasing fabrics and consumables.

When calculating the profitability of the business idea of ​​clothing production, it is also necessary to take into account the costs of selling finished products.

Before implementing the project of opening a sewing workshop, it is better to calculate its payback. In order to calculate the payback of your business idea, you can follow this link:

The entrepreneur will have to share part of the profits from the sale of finished products. In the case of creating your own distribution channels, for example, opening a small clothing store, you need to take into account the costs of maintaining such a store, as well as advertising.

You can pre-calculate the profitability of sewing production for your specific conditions using the calculator posted on the pages of our website. You can order
more accurate calculations, as well as a ready-made business plan on our website.