According to experts, about 70% of the population have vision problems. Such a wide client base allows us to expect that opening an optics salon can become a profitable business and bring constant income for a long time. The development of computer and mobile technology, constant communication with monitor screens, mobile phones and tablets will not leave optics salons without new customers.
When creating an optics salon as a business, it is advisable to take into account some of the nuances that will help you go all the way without mistakes.
First of all, it is necessary to take care of the legal status of the new enterprise in order to obtain a license that gives the right to provide medical services. You can do without a license by trading only ready-made glasses, but experience shows that you will not earn money in such a business, since there are not so many people with standard deviations from normal vision.
To meet the individual needs of customers, in order to sell prescription glasses, it is necessary to have a license to provide medical services.
Of course, this will take some time, including the time that needs to be spent on meeting the requirements for the premises of a new optics salon, as well as for the qualifications of employees.
One of the options for creating a new business is to buy a franchise of a well-known brand.
In this case, all the necessary requirements will be set out in the franchise agreement, and there will be no problems with the supply of goods. This way greatly facilitates the procedure for opening a new salon, however, multi-brand optics stores have a wider client base and are able to receive higher incomes, while avoiding additional financial costs.
As for the independent opening of an optics salon, it is necessary, first of all, to choose a suitable room, preferably in the city center or on streets with a mass movement of people.
It is also desirable to have a public transport stop and a parking lot near the salon. The total area of the salon, in order to meet the requirements of the sanitary services and obtain a license, must be at least 50 — 100 square meters.
Among other requirements for the premises, there is a need for a diagnostic room with an area of at least 18 square meters.
In a medical diagnostic room, hygiene requirements must be met, it must be possible to wash hands, and the length of the room, in order to ensure the conditions for checking eyesight, must be no shorter than 2.5 meters. In addition, the office should be equipped with specialized equipment, in particular, a refractometer, an ophthalmoscope, a slit lamp, a sign projector, a set of trial lenses.
The total cost of equipping the diagnostic room with equipment can be estimated from 650 thousand to one and a half thousand dollars. For about $1-2 million more, it will be necessary to purchase a sufficient number of frames, glass and contact lenses, accessories, sunglasses, and so on.
A wide range offered to customers will allow you to receive a constant profit, regardless of the season.
For the operation of an optics salon, qualified personnel, in particular an ophthalmologist, are required. Since many people wear contact lenses, it is desirable that the doctor also has a specialization in contactology. To increase the opening hours of the salon, the salon staff most often has two doctors who work in shifts. In addition, there are requirements for the qualification of the director of an optics salon, so the salary costs of such an enterprise are always high. It is also necessary to take into account other expenses: for renting a room, replenishing stocks of goods, advertising.
The profitability of an optics salon is usually 20 — 30%, and allows you to recoup the initial investment in one to one and a half years.
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